About The Solar Shift

Bringing Clarity, Honesty, and Savings to Homeowners Ready for Smarter Energy Solutions.

Our Story

The Solar Shift was founded by Robert Broughton, a U.S. military veteran with a mission to simplify solar energy for solar curious families. After witnessing how misleading sales tactics and confusing options left homeowners frustrated or exploited, Robert knew there had to be a better way.

With decades of experience in financial services and a passion for transparency, Robert created The Solar Shift to be different — an advisory-first service that educates, informs, and empowers homeowners to make the right decision for their home and family.

What Makes Us Different

• Veteran-Owned, Integrity-Driven: We prioritize honesty and long-term value over quick sales.
• Education-First Approach: Our role is to simplify solar, not to pressure you into a quick transaction.
• Nationally Trusted Partnerships: As part of the Powur network, we offer the most comprehensive warranty and access to top-rated solar providers with proven reliability.
• Southern Climate-Focused Solutions: We understand the unique needs of southern climate homeowners — from hurricane readiness to various state incentives.

Our Mission

To help homeowners reduce energy costs, gain energy independence, and make informed solar decisions — all with $0-down solutions and transparent guidance.